Creative Ways to Boost Your Fundraising with Suzanne Reisler Litwin
We are getting close to “Show Time!” That’s what I call the Walk. In the play, “Gypsy” the dancers had to figure out a way to get the attention of their patrons. The dancers with the most experience told the youthful girls,
I'm electrifying and I ain't even trying
I never have to sweat to get paid
'Cause if you got a gimmick
Gypsy girl you got it made.
This is where I start with my fundraising. I gotta get a gimmick! It’s easy just to send an email or a letter, but it’s more interesting to send something fun!
I usually start with a slogan. This year it is - ‘Let’s Build a Cure!’ My letter is all about building materials and construction with a sexy twist. It is going to “catch” the attention of my sponsors.
Another idea is I walk through the dollar store to find something I can send to my sponsors in relation to my theme. This year it will be Lego blocks. I can’t divulge anymore!
Start with a slogan, then bring in a theme, and twist it in a funny, brilliant, or sexy way.
Suzanne Reisler Litwin has been fundraising for the TELUS Walk to Cure Diabetes since 1994 and has raised over $100,000.