JDRF Launches Diabetes by Numbers Social Media Campaign for Diabetes Awareness Month

TORONTO, Nov. 1, 2013 /CNW/ - Show us your finger and share your support! With an aim to raise money for diabetes research, JDRF has launched its "Diabetes by Numbers" social media campaign on Facebook and Twitter to encourage Canadians to share a photo with a blue circle on their index finger - the international sign for Diabetes Awareness Month.

"JDRF knows that when it comes to diabetes management, it's all about the numbers: target blood glucose levels, number of needles; growing prevalence and cost," said Dave Prowten, President and CEO of JDRF. "People living with diabetes are faced with a lifetime of constantly monitoring their blood sugar levels, some pricking their finger up to eight times a day and injecting insulin up to four times daily. This is why it is so important that we find a cure now. Every dollar makes a difference and contributes to advancing diabetes research and technology. We're counting on you."

Canadians are encouraged to visit JDRF Canada's Facebook page and Tweet @JDRF_Canada using the hashtag#countingonU to engage with the diabetes community, participate in contests and find out how to help raise awareness and funds towards finding a cure for type 1 diabetes (T1D) - the most severe form of diabetes - and its complications.

For further information:

For more information about the Diabetes by Numbers social media campaign or to arrange interviews with JDRF spokespeople, please contact:

NATIONAL Contact
Carolyn Santillan
416-848-1420
csantillan@national.ca

JDRF Contact
Sara Marano
647-789-2027
smarano@jdrf.ca

Lets turn type one into type none